No artificial colors or flavors. Gluten-free. Vegan. New look. Natural. Fluoride-free. Freshens breath. Fights tartar buildup. Vegan and no animal testing. Est 1970. The original. Brush away plaque (Uses: With regular brushing, helps to prevent plaque and tartar build up and remove surface stains. Use regularly, do good often) and gently whiten your teeth by removing surface stains with our antiplaque & whitening toothpaste. It fights tartar build up with regular brushing, and has a refreshing natural flavor you'll love. And like all Tom's of Maine products, it's free from artificial flavors and sweeteners, and has not been tested on animals. Enjoy! www.tomsofmaine.com. At Tom's of Maine, we don't just say good, we do good. Our story starts in 1970 when Tom and Kate had a vision about companies taking action and doing real good: good for you, our planet and our communities. Fifty years later we're doing even more. We make wonderfully-natural products, give back 10% of our profits, and work for real change, like developing the first of its kind recyclable tube! To learn more about our stewardship model and what natural means at Tom's - from natural ingredients to sustainable business practices - go to www.tomsofmaine.com. How we do good everyday at Tom's: We share every ingredient's purpose and source at tomsofmaine.com. 10% Profits to charity. Sustainable business practices. 5% Employee time volunteering. Certified B Corporation - Certified good guys. 100% recycled paperboard. No animal testing. Cruelty free. The first of its kind recyclable tube. You asked, we delivered! Learn more at tomsofmaine.com. Recycle box separately. Thoughtfully blended & packaged in the USA.