Nutrition

Eat better, earn rewards

Nourish your body & mind while earning savings. It all starts at the grocery store!

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Take the guess work out of navigating nutrition

Busy? We get it! We'll serve up insights into your shopping choices and guide you with the tools to make them better.

Eating better has never been more rewarding

Plus, get $25 off groceries* when you sign up for Sincerely Health™ in the Safeway app!

Get quick basket insights

Easily understand if your purchases​ align with USDA's MyPlate nutrition recommendations.  

Shop nutritiously, simplified

Set nutrition goals & preferences to discover and shop supportive foods & delicious recipes.           

Be rewarded & save on groceries

Earn healthy points for adding nutritious foods from all five food groups to your cart.                                    

Sign up in the Safeway app & get $25 off groceries*

Get started by signing up for Sincerely Health

1. Sign up for Sincerely Health™

Download the free Safeway app, then tap on the Health icon to sign up.

2. View your Nutrition dashboard

Get started by setting nutritional goals to discover personalized insights.

3. Create your nutrition profile

Confirm your information to personalize your experience & earn rewards.

For more information, visit the Nutrition section on our help page.

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Health & Wellness Blog

MyPlate Food Groups: The Ultimate Guide to Pursuing Balanced Nutrition

The USDA MyPlate food groups include fruits, vegetables, grains, proteins, and dairy. Learn how to use them in this ultimate guide.

Read More View Blog